Are we what we buy, are we what we wear, are we what we eat, are we what we drive? Are the things/products/items we buy an extension of ourselves? What do the products communicate about ourselves? Far from being a frivolous activity, shopping is how we reassure ourselves about our authenticity and very existence, says sociologist Colin Campbell, who says the phrase "retail therapy" isn't a joke, it's a description of reality. Select a product that you have purchased recently or that you purchase regularly, or you are planning to buy in the near future,and explain how the product is a reflection of your self-identity. What does the product says about yourself. What messages do you send to others around you? Write one to two pages.