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Are you loyal to any particular businesses? Why or why not? Relate your reason for being loyal. Many organizations, such as banks, offer significant incentives

  • Are you loyal to any particular businesses? Why or why not?  Relate your reason for being loyal.

  • Many organizations, such as banks, offer significant incentives to attract new customers, such as $50 to open a new savings account. However, existing customers rarely receive incentives to stay. What do you think of such practices? What are the implications—pro or con—of them?

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