Are you more likely to choose an Apple product based on privacy benefits, even if these products are more expensive? Why or why not? What risks does a firm face if it chooses to offer free products and services, subsidized based on data collection, data sale, and advertising? What steps can and should be taken by a firm that seeks to offer free services in this way? What risks exist, and how can a company mitigate these risks?

Do you think concerns around data tracking in apps and approval of device access are justified? Search online$$can you find any concerning downside examples of data breaches or harmful outcomes from customer privacy being compromised, either by the misuse of these techniques or data breaches associated with these techniques?