Areas to Explore Think about the different aspects of a business (e.g., your current employer, or previous employer, or a future employer) and write down the areas that you are least knowledgeable about---meaning, the areas for which you have the least amount of data. This could be lead generation, customer retention, website performance, traffic sources, campaign performance, search performance, etc. Provide at least 3 areas and explain why you are least knowledgeable about each one. What can you do to help improve your knowledge and scope to better collect this missing data