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Argue the importance of incorporating exogenous shocks in the external environment assessment ? The answer must be based on the article below and i dont

Argue the importance of incorporating exogenous shocks in the external environment assessment ?

The answer must be based on the article below and i dont understand and Im preparing for my exams. Your help would be much appreciated on gaining insight.

Beyond risk mitigation: Enhancing corporate innovation with scenario planning by William J. Worthington, Jamie D. Collins, Michael A. Hitt Business Horizons (2009) 52, 441450.

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