Argyle Inc. and Billy Bread Co. both produce similar whole grain loaves of bread. For both companies, the cost of producing a loaf of bread is 45 cents, and it is not possible for either company to lower their production costs any further. How can one company achieve a competitive advantage over the other? O Raise prices above the current reservation price. O Increase the number of stock market shares available to investors. O Lower prices to the break-even price. O Increase total perceived consumer benefits through differentiation