Ari has worked hard and developed a hi-tech company that is growing by leaps and bounds. Ari is buying himself a brand-new, high-priced Ferrari and certainly has a right to have high expectations in terms of performance and service. Compare Ari's situation to that of Paul who is buying a used car with high mileage for his 15-year-old kid to learn how to drive. Paul does not expect the car to last long term. This example shows that _______. a. a zone of tolerance is a range of performance that would be acceptable to the customer b. most customers have an average predicted level of quality as their expectation marker c. motivating factors show that the company is going above and beyond customer expectations, thereby enhancing customer satisfaction d. value is defined as the trade-off of the quality of the purchase received compared to the price paid and other costs incurred