Aritzia Assignment - Decision Making, Leadership, and Ethics.

Aritzia's Values

"Who we are is reflected in our values. These are the central and key beliefs that guide our actions, unite our People, and uphold our tenets of Everyday Luxury.

CREATIVITY Creativity is at the core of everything we do.

LOYALTY We count on each other.

EXCELLENCE We relentlessly pursue world-class results.

GOOD JUDGEMENT We think smart.

INTEGRITY We always do what we believe is right.

TEAMWORK Individually we are great, together we are exceptional."

Step 1

Using your own words, summarize Aritzia's corporate image based on what the company publicly promotes on its website and within its annual report, (www.aritizia.ca andIndesign.indd (q4cdn.com) ).

Step 2

The following are ethical challenges faced by Aritzia and/or its competitors.

1. Fast Fashion The truth behind fast fashion - Are fashion retailers honest with their customers? | DW Documentary - Bing video
2. Slavery Slavery charges against Canadian mining company settled on the sly (theconversation.com) and Major brands 'likely to have cotton linked to slavery in supply chains' - Supply Management (cips.org)
3. Trojan Horse Marketing Trojan Horse Marketing: Unethical or Ingenious? | Lee-Ann B (leeannbaugh.com) and Kendall Jenner Aritzia Super Puff Jacket Photoshoot Fall Winter 2018 | SASSY DAILY Fashion News

1. Provide a brief description of each ethical dilemma.
2. What has been Aritzia's approach to each of these challenges?
3. Have these approaches been consistent with Aritzia's published Values and Aritzia's Corporate Responsibilities on human rights, environmental sustainability, and commitment to community, (Corporate Responsibility | Aritzia CA )?
4. Using the Page Principles as your guide, describe how Aritzia may avoid making faulty decisions when addressing these challenges.

Step 3

1. Describe Aritzia's approach to e-commerce presently.
2. Describe Aritzia's expectations for increasing e-commerce sales in the future.
3. Using the PIPEDA legislation as your guide, what actions must Aritzia take to protect data the company obtains from e-commerce?
4. What must Aritzia do if the company suffers a cyber attack?