Question
Arjun works for a software company and must present on updates on his company's products and vendors and software users meetings. He feels that his
Arjun works for a software company and must present on updates on his company's products and vendors and software users meetings. He feels that his topic is not particularly important and he wishes to make sure that his audience pays attention to his presentation.
- Describe how risk may improve audience interest in and retention of information delivered in Arjun's presentation
- Describe two risks Arjun could take in his presentation
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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