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Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo
Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan. Originally associated solely with baking soda and washing soda, the company began to expand the brand to other products in the 1970s by using baking soda as a deodorizing ingredient. The new products included toothpaste, laundry detergent, underarm deodorant, and cat litter. Arm & Hammer products are available at most supermarkets in Singapore. Arm & Hatchet is a China brand of baking soda offering similar purity and content. It can be found at almost every provision shop and supermarket in China, selling at one third of Arm & Hammer's price. Due to its economical price and effectiveness, it is very well received by the residents. On the contrary, Arm & Hammer did not enjoy the same popularity. It is unknown whether Arm & Hammer has sought any legal remedies to prevent infringement of its trade mark. a. Assuming Arm & Hatchet decided to expand their market share and venture into Singapore market. Is Arm & Hatchet able to register their trade mark in Singapore? Explain how Arm & Hammer can prevent Arm & Hatchet from registering the Trade Mark and explain the benefit/s of registering the trade mark. Explain in detail the possible actions Arm & Hammer could take against Arm & Hatchet? 7 of 9 2504 words English (Singapore) Focus
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