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Arm & Hammer is a well-known and respected brand of baking soda. The company has put its brand name on several products, such as
Arm & Hammer is a well-known and respected brand of baking soda. The company has put its brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more. This is a case of: O brand banking strategy brand modification strategy Obrand transfer strategy O individual branding strategy family branding strategy
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Quantitative Methods For Business
Authors: Donald Waters
5th Edition
273739476, 978-0273739470
