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Arnold Vimka is a venture capitalist facing two alternative investment opportunities. He intends to invest $1,000,000 in a start-up firm. He is nervous, however, about

Arnold Vimka is a venture capitalist facing two alternative investment opportunities. He intends to invest $1,000,000 in a start-up firm. He is nervous, however, about future economic volatility. He asks you to analyze the following financial data for the past years operations of the two firms he is considering and give him some business advice.

Company Name
Larson Benson
Variable cost per unit (a) $ 18.00 $ 9.00
Sales revenue (8,500 units $31.00) $ 263,500 $ 263,500
Variable cost (8,500 units a) (153,000) (76,500)
Contribution margin $ 110,500 $ 187,000
Fixed cost (24,900) (101,400)
Net income $ 85,600

$ 85,600

  1. Use the contribution margin approach to compute the operating leverage for each firm.

  2. If the economy expands in coming years, Larson and Benson will both enjoy a 10 percent per year increase in sales, assuming that the selling price remains unchanged. Compute the change in net income for each firm in dollar amount and in percentage. (Note: Since the number of units increases, both revenue and variable cost will increase.)

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Also calculate percentage change

If the economy contracts in coming years, Larson and Benson will both suffer a 10 percent decrease in sales volume, assuming that the selling price remains unchanged. Compute the change in net income for each firm in dollar amount and in percentage. (Note: Since the number of units decreases, both total revenue and total variable cost will decrease.)

Calculate in same format as before

\begin{tabular}{l|l|l|l|l|} & \multicolumn{2}{|c|}{ Larson } & \multicolumn{2}{c|}{ Benson } \\ \hline Variable cost per unit & & & & \\ \hline Sales revenue & & & & \\ \hline Variable cost & & & & \\ \hline Contribution margin & & & & \\ \hline Fixed cost & $ & 0 & $ & 0 \\ \hline Net income & $ & & & \\ \hline \hline \end{tabular}

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