Question
Arrow Manufacturing Inc. (AMI) manufactures gadgets. It makes two types, the A-100 and the B-200. The marketing group has reviewed the year-end profitability reports but
Arrow Manufacturing Inc. (AMI) manufactures gadgets. It makes two types, the A-100 and the B-200. The marketing group has reviewed the year-end profitability reports but are unsure as to how well the company fared compared to the original budget.
AMI anticipated combined sales volume of 144,000 units, for the A-100 and the B-200, when it developed the current year budget. The A-100 had typically accounted for 75% of the companys sales in the past and senior management had used that percentage in calculating the current years budget, although he was hopeful that the B-200s proportion would grow.
In the budget, the A-100 had a unit selling price of $525.00. Variable manufacturing costs were budgeted at $300.00 per unit. The only variable operating cost was a commission of 8% of the unit selling price that was paid to the sales representatives. The B-200 is a higher quality gadget that uses better materials and is more labour intensive to manufacture than the A-100. The B-200 was budgeted to sell at $900.00. The variable manufacturing costs were budgeted at 45% of the budgeted selling price. The commission paid on the B-200 was 10% in order to encourage sales. 2020 was a difficult year and sales were lower than anticipated. In an attempt to retain market share, the selling price of the A-100 was reduced by 10% and by 8% on the B-200. Sales commissions, based on the unit selling price, remained at 8% for the A-100 and 10% on the B-200.
Following is a summary of other relevant product information for the year:
| A-100 | B-200 |
Budgeted sales volume | 108,000 | 36,000 |
Actual sales volume | 97,200 | 43,200 |
Actual variable manufacturing costs per unit | $290.00 | $450.00 |
Fixed manufacturing and fixed marketing costs were very close to budget. Anticipated industry volume was 1,440,000 units per year. Actual industry volume was 6% higher than anticipated.
- What was the budgeted contribution (in total and for each product) for the current year?
- What was the actual contribution (in total and for each product) for the current year?
- Prepare a variance analysis from the information provide by calculating the following variances:
- Flexible budget variance for both products.
- Sales volume variance for both products.
- Sales quantity variance for both products.
- Mix variance for both products.
- Calculate the market size and market share variance for the gadgets.
- Assess the companys performance for the year.
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