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Arrow Products typically earns a contribution margin ratio of 3 2 percent and has current fixed costs of $ 1 , 6 4 0 ,
Arrow Products typically earns a contribution margin ratio of percent and has current fixed costs of $ Arrow's general manager is considering spending an additional $ per year to do one of the following:
Start a new ad campaign that is expected to increase sales revenue by percent.
License a new computerized ordering system that is expected to increase Arrow's contribution margin ratio to percent.
Sales revenue for the coming year was initially forecast to equal $that is without implementing either of the above options
A Compute the projected operating income for each option? For each option, how much will projected operating income increase or decrease relative to initial predictions?
B By what percentage would sales revenue need to increase above the current level of $ to make the ad campaign as attractive as the ordering system?
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