art 1: New businesses are frequently created to fill a void or fix a problem in the industry. Pick an industry and identify a typical customer problem(s) in that industry.

What changes could you make to enter that industry and enhance customer satisfaction (and thus be profitable)? From a marketing manager's perspective, what should advertisements say to make the first cut and get into the customer's decision set? What should ads say to make the customer ultimately choose the product? Be sure to reference the principles of consumer behavior from the readings. Part 2: