art $2$: Situation and Competitive Analysis

$$ Conduct secondary research to locate the information necessary for the Situation and

Competitive Analysis of your marketing plan. You will find the ProQuest Research

databases for Business in the PMI Library very helpful in this process. Be sure also to

explore government resources like the U$.$S$.$ Census Bureau, non$-$governmental sources

such as Pew Research and Nielsen, and trade associations like the American Hospital

Association. Note that it is not unusual to use $15-20$ credible sources in writing a Situation

and Competitive Analysis.

$$ Write a $2-3$ page analysis of the environment in which your product, service, or business will

be marketed. Please address all of the following topics, citing facts and sources:

o Political$/$legal factors

o Economic factors

o Social and cultural factors

o Technology factors

o Competitive factors