art A: Imagine you have just won $50,000, and you have decided to purchase a new car. The dealerships marketing manager is aware that as you consider the alternatives models, you will mentally progress through three distinct choice sets. Please describe each choice set by explaining the differences between each set and identify the one choice set that is most important to marketers. (4 Marks)

Part B: Assume you are the new Marketing Manager of a luxury hotel, The Chan Hotel, based in Hong Kong. The Chan, as it is commonly referred to, is about 30 years old, and was once considered the most luxurious hotel in Hong Kong, however it has become slightly run down in recent years and in desperate need of a make-over. However, the Chan is in an ideal prime location, close to hiking trails, several entertainment parks, food markets, 5-star restaurants and luxury retail stores. As a Marketing Manager, you are concerned with the condition of the old hotel, and its description as luxury. How would you manage customer expectations to reduce post