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Artefact 3: The importance of the 'Why' in the 'What, How, and Why' model is explained in the video How great leaders inspire action by

Artefact 3: The importance of the 'Why' in the 'What, How, and Why' model is explained in the video "How great leaders inspire action" by Simon Sinek. Knowing your 'Why' is essential for your success as an entrepreneur. To explain 'Who you are as an entrepreneur', you must:

1. Clearly identify your 'Why' (as a ecommerce enabler) 2. Link this back to your competitive advantage (your 'How') 3. Link this back to your strategy (your 'What) Be detailed

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