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Artichoke Alley is a boutique retailer of gourmet food items that has recently experienced an increased customer base due to interest generated by television cooking
Artichoke Alley is a boutique retailer of gourmet food items that has recently experienced an increased customer base due to interest generated by television cooking shows. Which of the following would be the best solution? Select answer from the options below Develop a product structure to capture profits through managerial cost accountability. Grow as a network structure developing strategic alliances with suppliers while using Internet sales to reach more customers. Grow as a matrix structure to utilize the benefits of divisional and functional structures. Develop a geographic structure to organize the opening of more retail locations to reach more customers
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