Article analysis*

1. review the article and note the findings 2. What is this articles relevance to strategic management? 3. What are the main learning points / take-aways? 4. What is your critique? 5. What are the limitations of the article? 6. What are the areas for future research? 7. What is your conclusion?

Influence of External Environment Analysis on the Competitiveness of Business Operations of an Industrial Enterprise (Evidence from Mining and Metallurgical Industry)

Link to the article https://www.researchgate.net/publication/349953533_Influence_of_External_Environment_Analysis_on_the_Competitiveness_of_Business_Operations_of_an_Industrial_Enterprise_Evidence_from_Mining_and_Metallurgical_Industry

POE SM-JAG_1.PDF X + X -> C File | C:/Users/snrrecnurturingadv/Downloads/SM-JAG_1.PDF G 1 of 12 Q - +2 0 Page view | A Read aloud ) Add text Draw v Highlight Erase determine the competitive advantages and the competitiveness of industrial enterprises, while developing measures to identify and mobilize reserves to improve their competitive positions. Individual recommendations provided in the study were used in practice by the enterprises of mining and metallurgical industry. Originality/value: The scientific novelty of the study lies in complementing and developing scientific provisions related to the analysis of the enterprise external environment on the competitiveness of the enterprise's business. The most significant results associated with the Influence of External Environment Analysis on the scientific novelty include the following: key methods for sing the enterprise external environment are examined, which allow a zing the state of the environment of the enterprise Competitiveness of Business Operations of an Industrial and drawing conclusions about its competitive position. A mechanism for practical application Enterprise (Evidence from Mining and Metallurgical of methods through the example of a particular enterprise and a portfolio of managerial decisions to minimize the risks that arise is proposed. Industry) 1. Introduction The relevance of the study is due to the fact that the modern external environment of enterprises is E P Morgunova , G I Bolkina' characterized by a high degree of uncertainty, complexity and dynamism. One of the conditions for the 'Ph.D., Associate Professor, Department of Industrial Economics survival of the enterprise and its development is the ability of the enterprise to adapt to changes that FSBEI HPE Plekhanov Russian University of Economics occur in the external environment, i.e. the enterprise must be aware of the new nature of environmental 1 17997, Moscow, Stremyanny per. 36 changes and respond effectively to them. Analysis of the external environment is the initial process of strategic management, as it provides the basis for determining both the mission and goals of the organization, and for developing strategies of E-mail: morgunova(@ yandex.ru behavior that allow the organization to fulfill the mission and achieve its goals. It gives time to predict opportunities, time to plan for unforeseen circumstances, time to develop an early warning system in Abstract. The aim of the study was to analyze the influence of environmental factors on the case of possible threats, and time to develop strategies that can turn old threats into various kinds of effective activities of an organization. The objectives of the paper was to study environmental profitable opportunities. Determination of positions in the external environment is part of a systematic factors and evaluate methods and app analyze the state of the external environment of approach to the development of the enterprise's competitive behavior. the organization. An integrated and holistic mechanism of understanding the problems associated External environment of the enterprise is a set of factors (conditions and organizations) that affect with the analysis of enterprise external environment that can be used in the practical activities of the activities of the company. The external environment is divided into factors of indirect companies in various industries has been for (macroenvironment) and direct (microenvironment) effects. Design/methodology/approach: The methodological framework of the study was the provisions of economic theory, organization economics, a dialectical approach to the study of Macroenvironment includes factors of indirect influence on the whole on all organizations operating the stated problem, as well as manage ness structures in a rapidly changing in a particular industry. These include factors characterizing the development of the national economy external environment. The methods that were used in this ana s analysis can be combined into two as a whole: main groups methods for collecting data on the external environment and analysis methods. The economic environment means factors determining the development of economic processes in the latter include the following methods: PEST analysis, EFAS, industry analysis, SNW analysis, national economy (GDP growth rates, external debts, etc.), the influence of the state budget and tax SWOT analysis. The information framework of the study included the scientific and policy on the solvency of the population, the investment attractiveness of the national economy, the methodological publications of domestic and foreign authors, statistical, informational, stability of the national currency, inflation, tax rates, etc.; analytical, reference sources, materials from current publications and periodicals, reporting data political environment means factors determining the development of political processes, the stability of enterprises in industrial entrepreneurship, ents of domestic and foreign of legislative norms in the national economy, political ideology that determines the government policy, analysts. the degree of social discontent with the government, etc.; Findings: In the course of study, methods and approaches were analyzed that allow analyzing technological environment (methods of converting resources into a result) involves factors that the state of enterprise external environm about the competitive position of the enterprise. Based on the results alculation and economic justification determine the development trends of scientific and technological progress and the associated changes in for increasing competitiveness was presented using the example of the activities of PJSC MMC the technological basis of production; NORILSK NICKEL. The proposed activities will allow the company to monitor changes in the social environment involves factors determining the demographic structure of the population and external environment, thereby responding faster to them. That will allow the company to occupy development trends, norms, customs and values of the population, people's attitude to work and quality a leading position in the market. of life, population growth rates, etc. The social environment largely determines the state of the labor Research/practical implications: Theoretical and practical findings related to determining the market and the number of able-bodied population Changes in the social environment may affect certain impact of the analysis of enterprise external environment on the competitiveness of the markets for goods or services. enterprise's business can be used by industrial enterprises in the process of managing M. Mescon identifies such environmental characteristics as complexity, mobility, uncertainty. competitiveness risks, in terms of assessing and developing the competitiveness of the enterprise Complexity of the external environment is the number of factors that enterprises need to respond to. structures, and developing organizati mechanisms to create favorable conditions for the business environment. Methodological and practical results of the study are of scientific interest Mobility of the environment is the speed with which changes occur in the environment of the to scientists, post-graduates dents and practition sing the factors that enterprise. Many researchers and managers note that in modern conditions the external environment of Content from this work may be used under the terms of the Creativ mon Attribution 3.0 licence. Any further distribution of this work mud maintain altribution to the author() and the tale of the work, journal citation and DOI. ablushed under licence by IOP Publishing LidPOE SM-JAG_1.PDF X + X C File | C:/Users/snrrecnurturingadv/Downloads/SM-JAG_1.PDF G 3 of 12 Q - +2 0 Page view A Read aloud T Add text | Draw v Highlight v Erase International science and technology ca terence "Farth weimer" KMP Publishing ternational science and technology cu ence "Earth science" KOMP Publishing IOP Conf. Series: Earth and Environm ental Science 656 (2021) 063037 doi:10.1088/1755-1315666 6062037 IOP Conf. Series: Earth and Environm mmental Scicruz 656 (2021) 062037 doi:10.1088/1755-131516666/063037 organizations is changing with incecast and which the external The complexity of PEST analysis lies in its interpretation, this technique is quite subjective and relies environment is especially mobile. heavily on the human factor. The analyst conducting this analysis should be a highly qualified expert, slainty of the external environment is a function of the amount of information that the able to independently review the maximum aspects of external environment. about a specific factor, as well in confidence in the reliability of this information EFAS analysis or External Factor Analysis Summary is used to summarize the results of the smalysis here is little information or there are some inaccuracies, doubts about its origin, then the environment of strategic environmental factors courtes more uncertain than in a situation where there is adequate information, and there are grounds Analysis of industries and markets allows the company to consider it reasonable, highly reliable. identify other industries in which it will be able to apply its core competencies; There are factors that cannot be managed by one enterprise. In this regard, it is extremely important study the buyers and the nature of their needs; respond to all changes in the environment in a timely manner. Responsiveness off the external identify new markets in which its core competencies can be med; environment is determined by a muttber of concepts that will be discussed below. identify threats from existing and potential competitors in its own industry and other industries; Interconnectedness of cavironmental factors is the level of force with which a change in one f identify markets in which it will obtain its resources. affects other finches. The next type of analysis under consideration is SWOT mmalyais. SWOT stands for Strengths, Complexity of the external environment is the num need to respond to, Weiknoses, Opportunities, and Threats. as well as the variability of each functor. Currently, in world management practice, SWOT analysis is the most common method for developing strategies for the development of enterprises and types of economic activity based on the 2. Methods and approaches to analyze the state of the external environment of the enterprise analysis of internal and external economic environment. This method includes the study of deve As a result of increased competition, there is a need for im adequate assessment of the competitive trends, the analysis of resources, the possibilities of using advantages and disadvantages, environment. To do this, we use the world is, we use the world's leading practices to assess the capabilities and weaknesses on of goals and objectives, the study of the study of the external environment to identify opportunities of the enterprise, analyze the strengths in the development of which the company can increase its and threats. Knowing the strengths will allow using the market opportunities more effectively and competitiveness. avoiding threats, understanding the weaknesses will allow building protection on time, as well as To diagnose the external environment of the enterprise, there are a number of methods and inning activities to minimize thein. approaches that allow analyzing the state of the enterprise external environment and draw conclusions This type of is is used both to sowess the external and internal environment of the enterprise about the competitive position of the enterprise. Let us consider the key methods: involves the ability to assess the actual situation and strategic prospects of the company, obtained in a PEST analysis (qualitative and quantitative) result of studying the strengths and weaknesses of the company, its market opportunities and risk factors. EFAS The internal situation of the company is reflected in S and W. and the external environment is reflected Industry analysis in O and T. SWOT analysis his man al and strategic value if it combines the factors of the internal SNW analysis. and external environment and shows what resources and opportunities the company will need in future. SWOT analysis EFAS analysis of External Factor Analysis Summary is used to summarize the results of the imalysis PEST analysis is used to analyze the macro environment of the enterprise, that is, the external of strategic environmental factors environment. A simple and convenient method for smallyzing the macro environment (external Analysis of industries and markets allows the company tee environment) of in enterprise. PEST analysis is a tool for long-term strategic planning and provides identify other industries in which it will be able to apply its core competencies forecasts for 3-5 years in advance, with in annual update of information. The name of this technique is study the buyers and the nature of their moods; an acronym of four parameters of the enterprise external environment: P - Political factor; E - identify new markets in whi Economical factor, S - Social factor; T - Technological factor. Let us consider the meaning of each identify threats from existing and potential competitors in its own industry and other industries; purrarticler separately. identify markets in which it will obtain its resources. Political factor is a set of conditions determined by the state of the country in which the enterprise SNW analysis is analysis of strengths, neutrals, and weaknesses of an enterprise. operates. This mary include business tax treatment, government subsidies and benefits, existence or SWOT analysis. SWOT sunds for Strengtha, Weaknesses, Opportunities, and Threats. This type off absence of protectionism policies. The situation in situation in the international political areas is abo significant. malysis is used both to assess the external and internal environment of the enterprise. It involves the Economical factor is quin factor is quite an extensive indicator whit we indicator which includes all the economic aspects relating to ibility to assess the actual situation and strategic prospects of the company, obtained as a result off he enterprise. Thus, this part of the PEST analysis examines the state of the economy and its imbue badying the strengths and weaknesses of the company, its Company, its market opportunities and risk factors. The ample, the degree of saturation of the ma competitors or the currency internal situation of the company is reflected in S and W, and the external environment is reflected in O volatility. and T. SWOT analysis has managerial and strategic value if it combines the fuckes of the internal and The social factor covers the state of society and public sentiment, including in terms of the enterprise. external environment and shows what resources and opportunities the company will need in future. The technological factor describes the degree of development of technology used in the industry of the enterprise or related to it. For example, the rate of emergence of innovative approaches to the 3. Practical application of external environment analysis models production of goods or services, the possibility of improving the quality of products through innovation, We consider the methods and approaches that allow am hes that allow malyzing the state of the external environment in he level of technological opment of competive context of operation of PJSC MMC NORIL SK NICKEL, one of the global leaders in the mining Depending on the tasks of the imalysis, PEST analysis may be supplemented by factors. For example, and metallurgical industries producing nickel and pallad hum, as well in platinum and copper. The results legal and environmental factors may be included. These factors are useful in diagnosing companies that of qualitative PEST analysis for PJSC MMC NORILSK NICKEL are given in Table 1. produce tobacco products or products that could be harmful to human health. In general, this type off analysis is quite flexible and open for modifications, which is both an advantage and a disadvantage. notematiical science and tech KOP Publishing ntemnational science and tech KMP Publishing