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Article by Lang and Bressolles (2013) Economic Performance and Customer Expectation in e-Fulfillment Systems: A Multi-Channel Retailer Perspective. According to their findings, is it

Article  by Lang and Bressolles (2013) "Economic Performance and Customer Expectation in e-Fulfillment Systems: A Multi-Channel Retailer Perspective".

According to their findings, is it more efficient for the retailer to prep the customer's order in their distribution center or in their physical retail store?

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