Article:

Coke and PepsiCo Earnings Show Big Sales Gains on Big Price Increases - WSJ

1. Derive a question from the above article (Pick only pepsi or coke but not both)

2. Answer the question (Pick only pepsi or coke but not both)

3. Justify the answers using the below: (Pick only pepsi or coke but not both)

i. What macro-environmental trends are impacting the carbonated soft drink industry in both positive and negative ways? (Apply a strategy STEEP)

ii. How attractive is the carbonated soft drink industry to Coke and Pepsi? (Apply a strategy Five Forces)

iii. What insights can you generate from your analysis that would help guide strategy formulation for either Coke and Pepsi?