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Article: https://hbr.org/2018/10/how-netflix-expanded-to-190-countries-in-7-years Questions: How would you describe the international strategy of Netflix? How has Netflix dealt with the struggle between standardization and localization? What has

Article: https://hbr.org/2018/10/how-netflix-expanded-to-190-countries-in-7-years

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  • How would you describe the international strategy of Netflix? How has Netflix dealt with the struggle between standardization and localization?
  • What has been the key to Netflix success in international expansion so far?
  • What potential risks and obstacles are there that can hinder Netflix's future success and how can it avoid them?

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