ARTICLE OUTLINE (follow this template) L. Explanation of the marketing concept you are researching this semester. a. Define the concept i. 1-2 bullet points in your own words b. Explain why you chose this marketing topic consider your career aspirations! i. 1-2 bullet points in your own words. 1. Introduction to specific article. a. Summarize the purpose/goal/message this article is communicating i. bullet points could be quite a few depending upon the article. b. How does this article relate to the marketing concept you chose? i. bullet points could be quite a few depending upon the article. L. Application a. How does this article apply to your own occupational goals? i. bullet points in your own words b. How could the knowledge you've gained be applied to your own current / future occupation? i. bullet points in your own words