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Article/Reference: Al Can Help Address Inequity - If Companies Earn Users' Trust by Shunyuan Zhang, Kannan Srinivasan, Param Vir Singh and Nitin Mehta Questions 1.

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Article/Reference: Al Can Help Address Inequity - If Companies Earn Users' Trust by Shunyuan Zhang, Kannan Srinivasan, Param Vir Singh and Nitin Mehta Questions 1. How Will An Algorithm Be Perceived By The Targeted Users? 2. How Will Consumers React To The Effects Of An Al Algorithm? 3. What Should Firms do

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