Arts Centre in Sydney will host a music band Vampire. They have a simple pricing structure: $450 per ticket. These tickets are aimed at diehard fans. However, Vampire are finding that there are fewer diehard fans these days, and they can't fill the theatre. They are considering offering discount last-minute tickets, which would be very popular; so a customer who waits until the last minute might miss out. They expect people who are not diehard fans to go for this option.

What type of strategy is this? What feature is offered to the fans willing to buy full-price tickets?