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As a Chief Technological Officer, you are about to implement, a CRM solution in your organisation? How will you: a. Build a strong database of

As a Chief Technological Officer, you are about to implement, a CRM solution in your organisation? How will you:

a. Build a strong database of your customers? Modify and update it as necessary? What will be your sources of data?

b. How will you build a CRM roadmap for your technological implementation?

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