Question
As a Chief Technological Officer, you are about to implement, a CRM solution in your organisation? How will you: a. Build a strong database of
As a Chief Technological Officer, you are about to implement, a CRM solution in your organisation? How will you:
a. Build a strong database of your customers? Modify and update it as necessary? What will be your sources of data?
b. How will you build a CRM roadmap for your technological implementation?
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Introduction to Management Science
Authors: Bernard W. Taylor
12th edition
133778843, 978-0133778847
