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As a company moves into the Growth Phase in the Product Development Life Cycle, their ability to leverage traditional debt (e.g., bank loans) for funding

As a company moves into the Growth Phase in the Product Development Life Cycle, their ability to leverage traditional debt (e.g., bank loans) for funding improves. This is primarily due to: brand-name recognition. the generation of sales revenue and profit. the support of Venture Capitalists. goodwill. the support of family and friends

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