As a consumer, you know the Coca-Cola Company fairly well (i.e. consuming the beverages, watching the advertisements). It offers a variety of brands such as Sprite, Fanta, Minute Maid, Glaceau Vitamin Water and its famous carbonated beverage -Coca-Cola.Answer the following questions:

Focusing on the carbonated beverage Coca-Cola, how does Coca-Cola buildbrand equity?Pleasecombinethe concept ofactual product(from the three levels of products)andbrand positioningwhen explaining.

Please explain clearly

No need further research about Coca-cola.