Question
As a customer/consumer, your purchasing intentions and/or consumption pattern may have been affected by country of origin effect. Read the article entitled Country-of-Origin Effects on
As a customer/consumer, your purchasing intentions and/or consumption pattern may have been affected by "country of origin effect".
Read the article entitledCountry-of-Origin Effects on Perceived Brand Positioninghttps://www.sciencedirect.com/science/article/pii/S2212567115003834 and write a reflection paper.
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
