As a e-marketing consultant, do the following:

1. Analyse why and how Individualization and Interactivity (2Is) can help e-marketers to design the following TWO e-marketing mix elements better: a) Online dynamic pricing (e.g., auctions, online exchange), and b) Online Distribution. (DON'T discuss other elements like Internet products or online advertising)
2. In your analysis, apply the theories and concepts discussed in the module, including but not limited to: * Marketing strategies, STDP, and 2Is (i.e., individualization and interactivity) * Payment types & options, dynamic pricing, segmented pricing, price negotiation, etc * Intermediaries/Infomediaries, channel power, content sponsorship, e-retailers, channel functions, etc * Customer interface, customer relationship, customer experience, and customer co-design * Internet user characteristics and CB online, AIDA, and "Think, feel, do"
3. Provide real examples or suggest new practices to elaborate your analyses, like the following examples: * eBay creates a huge online C2C exchange platform, linking up millions of buyers and sellers to make deals online (online exchange and 2Is) * Christie's is an international auction house that holds global auctions since 1766; the company also provides auction services online, selling physical items and digital products, such as NFT (online auction and 2Is) * Nintendo Switch uses HKTVmall to distribute its game console in HK (brokerage model, online distribution and 2Is) * Warner Bros. Entertainment uses YouTube Movies to distribute its movie "TENET" online (online distribution and 2Is) Marks mainly go to your ability to analyse clearly why and 2Is can be applied to the selected e- marketing mix elements, as well as your understanding of the e-marketing mix elements and your applications of relevant e-marketing theories and concepts in your analysis.