Question
As a fast food restaurant, the company's VP of Customer Experience: What are the top three things the General Manager of this establishment needs to
As a fast food restaurant, the company's VP of Customer Experience:
"What are the top three things the General Manager of this establishment needs to know about the customer perceptions of this company's brand, product, shopping, user, price, delivery, consumption or disposal experience, in order to increase customer-review scores?
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Exploring Strategy Text And Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
12th Edition
1292282517, 978-1292282510
