As a financial service organization, it is important to be clear from the outset as to how the content (the infographic) and content marketing can and should be used at your business. Your project paper report must contain the following:

1. Deliverables

Explain how your content will help the business achieve the following:

a. Builds brand awareness and craft your brand story (5 Marks)

b. Boost social media marketing efforts (5 Marks)

c. Drives purchases (5 Marks)