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As a general rule powerful firms prefer to link with less powerful firms in supply chain collaboration so that it can use power to obtain
As a general rule powerful firms prefer to link with less powerful firms in supply chain collaboration so that it can use power to obtain advantage over those less powerful firms. True False
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Creating Value With Big Data Analytics Making Smarter Marketing Decisions
Authors: Peter Verhoef
1st Edition
1138837970, 9781138837973
