As a knowledgeable businessperson and manager, you know that your industry uses typical word processing, presentation graphics, and spreadsheets, which are horizontal market applications that are typically acquired by having them developed by a team of expert software developers and programmers going to the store and buying a suite of software applications and then having them modified to meet your specific needs going to the store and buying the applications you need off the shelf and using them as they were designed to be used carefully selecting the appropriate operating system for your specific industryO having teams of designers and developers create a one$-$of$-$a$-$kind custom developed software application