As a manager at Acme Manufacturing, Pat arranged for John Mellancamp to speak to his staff about sales productivity in late August. John's presentation was to be a key element in a sales conference for Acme sales staff. Pat goal was that John could "fire up" or "motivate" his staff to perform at higher levels. As it turned out, John's presentation fell flat. It was not inspiring. Rather, John took time to speak about his new company, and its products, but did little to inspire the staff. Pat wonders what went wrong. Why did John not speak to the issues he wanted him to speak on? Using the basic model of communication, identify and explain three reasons why from a communications perspective that the outcome was not as intended. Please number your three items.