As a manager of an advertising agency, you have decided to generate an ad message by conducting a small survey among customers and industry experts. This type of message generation method is known as. a. Portfolio method b. Inductive Method c. Experimental method d. Deductive method Salim has been writing very bad sales letters to the customers, which did not have any positive results for him. Eight out of ten sales letters would get a negative or no response from the clients. Recently the company had sent Salim for a training after which Salims letter writing skills have improved and the letters are getting good positive responses. What type of training do you think Salim has possibly undergone. O a. Copywriting O b. Art direction c. Media management O d. Public relations Which of the following is the most cost effective medium for local service advertising?. O a. Radio O b. Yellow Pages O c. Television O d. Newspaper