1. As a marketer for an accounting firm, explain what strategies you would use to combat the 'service perishability' of your service
2. Using an example of any service market offer, explain the Characteristics of service-Heterogeneity and Intangibility.
3. How can a marketer of a service market offer use the marketing mix element of Process and Physical Evidence in creating value for customers.

Services Marketing (Elliott et al)

Could you use TEEL to explain the questions? Just give an example and explain and link. I can understand the definition but don't know how to use an example to explain. Thanks.