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As a Marketer for West Pack, you want to design a customer driven marketing strategy. You complete an audit to select the customers to serve

As a Marketer for West Pack, you want to design a customer driven marketing strategy. You complete an audit to select the customers to serve and value proposition to include. Look at the options and choose what to include?i

.

Market segmentationii. Positioningiii. BrandingOptions I, ii and iiiOption i and iiOnly Option iOnly Option ii

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