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As a Marketer for West Pack, you want to design a customer driven marketing strategy. You complete an audit to select the customers to serve
As a Marketer for West Pack, you want to design a customer driven marketing strategy. You complete an audit to select the customers to serve and value proposition to include. Look at the options and choose what to include?i Market segmentationii. Positioningiii. BrandingOptions I, ii and iiiOption i and iiOnly Option iOnly Option ii
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The Public Private Partnership Handbook
Authors: Malcolm Morley
1st Edition
0749474262, 978-0749474263
