As a marketer preparing a marketing report what recommendations would you mention in the conclusion part for the Rocky point ice cream business and also please help with some lines for the executive summary

https://rockypointicecream.com/flavours/

based on

Competitor analysis

It includes any systematic efforts that aim to generate more value and resources to win the business or achieve other specified goals. Some of the Rockypoint competitors are -

Bella Gelateria - offers classic to exotic including Middle Eastern flavours that combines saffron, rosewater and pistachio; and has a sweet milk and sea salt blend

Umaluma Gelato - organic gelateria menu that is entirely dairy-free.

Mister - use liquid nitrogen to give their cups and cones a whole new texture and flavour (Underwood,2021).

However, the quality and variety of unique hand-crafted flavours with a wide range of menu from ice-creams, plant-based sorbets, cakes, and other desserts at a reasonable price attracts customers to Rockypoint. The availability of a diverse selection of items piques the interest of the customer the most and has the greatest impact on customer behavior.

Conceiving of new healthy desserts, snacks and frozen yogurt fusions will distinguish our business and give it a feeling of individuality.

Additionally, providing clients with various loyalty programs and promotions, such as providing them with a free ice cream after regular visits to our van, daily deals and discounts would help us to maintain a consistent level of business.

Swot Analysis: image could not be copied

Customer Analysis:

When doing customer research, it is important to remember that the company's first goal is to ensure customer satisfaction. Consumer analysis may include determining the industry growth rate, the potential market size of the overall market and a specific target segment, the features and benefits consumers are seeking in the business, the frequency of purchases, etc.

Customer royalties are critical to the success of the business and are very beneficial in sustaining high earnings. Some of the most important characteristics that consumers seek for in an ice cream business are variety in menu with natural and healthy options, quality, cleanliness/hygiene, ambience, and excellent customer service based on their behavioral, psychographic and geographic segmentation. The bottom line is that when it comes to customer satisfaction, improving the quality of the product is not enough to win consumer royalty.

During the seasonal shift from summer to winter, when ice cream sales are lower, Rockypoint can provide additional options such as hot chocolate, pizzas, jelly, etc. to attract and retain customers.

As far as safety is concerned, it is critical that the business operates their trucks in a safe and friendly manner, ensuring enough training to the staff and maintaining cleanliness/hygiene of the trucks.