As a marketing executive for Premier advertising agency, you have been assigned to design an ad for a new client, a company that has developed a new energy drink. As you begin development of the creative strategy for the ad, you are considering different types of ad execution formats that you could use:

A personality symbol ad

A celebrity endorsement ad

A slice-of-life ad

A fantasy ad

A mood or image ad

Outline the strengths and weaknesses of FOUR of these appeals for advertising the new energy drink.(20 marks)