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As a marketing manager for a new brand of diet hot chocolate, you want to use an opinion leader to stimulate sales of the brand.

As a marketing manager for a new brand of diet hot chocolate, you want to use an opinion leader to stimulate sales of the brand. How might you identify an opinion leader, and what strategies do you have for using an opinion leader in your marketing communications program?

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Identifying an Opinion Leader 1 Social Media Monitoring Monitor social media platforms for individuals who have a significant following and actively e... blur-text-image

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