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As a marketing manager for an airline, would you sell a seat to a customer who walked up to the gate at the last minute
As a marketing manager for an airline, would you sell a seat to a customer who walked up to the gate at the last minute at the variable (marginal) cost? Why or why not?
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Managerial Accounting Creating Value in a Dynamic Business Environment
Authors: Ronald W. Hilton
9th edition
78110912, 978-0078110917
