As a Marketing Project Manager of an advertising campaign for a small software development organization seeking to introduce a new electronic item (App2Go) in the market soon. It hopes it will increase its market share.

Questions

1. Identify the Major milestones as related to the above and some of the key elements of a project scope statement for this project.
2. Explained why a complete, comprehensive scope statement is critical to project success. (What is inside and outside your scope).