As a media planner, you need to determine the reach and frequency combination of a variety of media combinations. You also need to determine which combination meets the following media objective "Obtain a minimum reach of 48 and a minimum frequency of 2.2" TV Program X Reach Frequency Magazine Y Reach Frequency 20 Plan A: GRPS GRPS 66 40 30 2.2 2.0 Plan B: 35 1.8 63 20 2.0 Title Plan C: 68 31 2.2 27 1.7 1. What is the combined reach and frequency for Plan A? 2. What is the combined reach and frequency for Plan B? 3. What is the combined reach and frequency for Plan C? 4. Of the three plans, which one meets the criteria minimum 48 reach AND a minimum frequency of 2.2? 40 46 As a media planner, you need to determine the reach and frequency combination of a variety of media combinations. You also need to determine which combination meets the following media objective "Obtain a minimum reach of 48 and a minimum frequency of 2.2" TV Program X Reach Frequency Magazine Y Reach Frequency 20 Plan A: GRPS GRPS 66 40 30 2.2 2.0 Plan B: 35 1.8 63 20 2.0 Title Plan C: 68 31 2.2 27 1.7 1. What is the combined reach and frequency for Plan A? 2. What is the combined reach and frequency for Plan B? 3. What is the combined reach and frequency for Plan C? 4. Of the three plans, which one meets the criteria minimum 48 reach AND a minimum frequency of 2.2? 40 46