As a mid-level manager in your organization's sales division, you have 25 sales persons who report to you. One of your challenges has been tracking on a weekly basis information regarding your reports' current clients, prospects, and leads. Realizing that business efficiencies can be realized by gathering all sales data into a centrally accessible database, you would like to propose to senior management that the organization make a financial investment in a sales management application. Your immediate supervisor supports your initiative and asks you to issue a brief feasibility statement as to the potential of implementing a CRM system. For discussion: What are the cost and use factors that need to be considered as part of your feasibility analysis? What data would you need to obtain in order to make an informed recommendation?