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As a Multi-National Corporation (MNC), what type of international strategy has Mondelz International chosen and how has the strategy directly contributed to the strategic issue.
- As a Multi-National Corporation (MNC), what type of international strategy has Mondelz International chosen and how has the strategy directly contributed to the strategic issue.
- Which key factors played the largest role in the organization's decline or lack of performance? [hint: look for tangible events, strategy decisions, or financial decisions]
- What are the main benefits & risks that Mondelz International faces as an MNC?
- Which aspect of the organization's leadership had the greatest impact on the strategic issue?
- Conduct a final SWOT analysis and articulate how each component of SWOT relates to the strategic issue.
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Mondelz International has chosen a global standardization strategy as its international strategy This strategy involves offering a standardized produc...
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International Economics
Authors: Dominick Salvatore
12th edition
9781118955727, 1118955765, 1118955722, 978-1118955765
