Question
As a newly minted MBA. you've taken a management position with Exotic Cuisines, Inc., a restaurant chain that just went public last year. The company's
As a newly minted MBA. you've taken a management position with Exotic Cuisines, Inc., a restaurant chain
that just went public last year. The company's restaurants specialize in exotic main dishes, using ingredients
such as alligator, buffalo, and ostrich. A concern you had going in was that the restaurant business is very risky.
However, after some due diligence, you discovered a common misperception about the restaurant industry. It is
widely thought that 90 percent of new restaurants close within three years; however, recent evidence suggests
the failure rate is closer to 60 percent over three years. So, it is a risky business, although not as risky as you
originally thought.
During your interview process, one of the benefits mentioned was employee stock options. Upon signing
your employment contract, you received options with a strike price of $50 for 10,000 shares of company stock.
As is fairly common, your stock options have a three-year vesting period and a 10-year expiration, meaning
that you cannot exercise the options for a period of three years, and you lose them if you leave before they vest.
After the three-year vesting period, you can exercise the options at any time. Thus, the employee stock options
are European (and subject to forfeit) for the first three years and American afterward. Of course, you cannot sell
the options, nor can you enter into any sort of hedging agreement. If you leave the company after the options
vest, you must exercise within 90 days or forfeit.
Exotic Cuisines stock is currently trading at $26.12 per share, a slight increase from the initial offering
price last year. There are no market traded options on the company's stock. Because the company has only
been traded for about a year, you are reluctant to use the historical returns to estimate the standard deviation of the stock's return. However, you have estimated that the average annual standard deviation for restaurant
company stocks is about 55 percent. Since Exotic Cuisines is a newer restaurant chain, you decide to use a
65 percent standard deviation in your calculations. The company is relatively young, and you expect that all
earnings will be reinvested back into the company for the near future. Therefore, you expect no dividends will
be paid for at least the next 10 years. A three-year Treasury note currently has a yield of 1.5 percent, and a
10-year Treasury note has a yield of 2.6 percent.
1. You're trying to value your options. What minimum value would you assign? What is the maximum
value you would assign?
2. Suppose that in three years, the company's stock is trading at $60. At that time, should you keep the
options or exercise them immediately? What are some of the important determinants in making such a
decision?
3. Your options, like most employee stock options, are not transferable or tradeable. Does this have a
significant effect on the value of the options? Why?
4. Why do you suppose employee stock options usually have a vesting provision? Why must they be
exercised shortly after you depart the company even after they vest?
5. A controversial practice with employee stock options is repricing. What happens is that a company
experiences a stock price decrease, which leaves employee stock options far out of the money or
"underwater." In such cases, many companies have "repriced" or "restruck" the options, meaning
that the company leaves the original terms of the option intact, but lowers the strike price. Proponents
of repricing argue that since the option is very unlikely to end in the money because of the stock
price decline, the motivational force is lost. Opponents argue that repricing is in essence a reward for
failure. How do you evaluate this argument? How does the possibility of repricing affect the value of an
employee stock option at the time it is granted?
6. As we have seen, much of the volatility in a company's stock price is due to systematic or marketwide
risks. Such risks are beyond the control of a company and its employees. What are the implications for
employee stock options? In light of your answer, can you recommend an improvement over traditional
employee stock options?
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