As a part of a competitor analysis, please search for real life examples, more than one examples, for each quadrant based on a framework of competitor analysis figure (5.3) in the lecture slide and text book. And, explain 'why' in more detail.

For example, Quadrant I: Coke vs. Pepsi because they share most markets and their resources are pretty much similar each other.

Please provide examples for each quadrant

The shaded area represents the degree of market commonality between two firms. Portfolio of resources A Portfolio of resources B Source: Adapted from M. J. Chen, 1996, Competitor analysis and interfirm rivalry: Toward a theoretical integration, Academy of Management Review, 21: 100-134. The shaded area represents the degree of market commonality between two firms. Portfolio of resources A Portfolio of resources B Source: Adapted from M. J. Chen, 1996, Competitor analysis and interfirm rivalry: Toward a theoretical integration, Academy of Management Review, 21: 100-134