As a public relations consultant hired by a Feeding Florida not-for-profit organization, my first step in public relations planning is to develop a goal and objectives. Goal: To increase awareness and participation in Feeding Florida's programs within the local community. Objectives: 1. To increase the organization's social media following by 30% within the next six months, thereby expanding the reach of our digital communications. 2. To organize and execute at least three community outreach events in the next year, aiming to directly engage with potential program participants and donors. 3. To secure at least five media features (print, online, or broadcast) about Feeding Florida's programs and initiatives within the next year to enhance public visibility and credibility. seeking to engage in an ad hoc public relations planning process. Now, you will bring your ideas to life by crafting a public relations plan. Please address the following: Situation Analysis Describe the problem or opportunity in such a way that action seems advisable. please cite the text in APA style and provide references